You don’t Need to be #1
Why Ranking #1 on Google Isn’t the Only Goal
Confession time: I don’t care if you rank #1 on Google. There, I said it. Because being number one isn’t the real prize, connection is. And too often, the scramble for rankings makes us forget what actually matters: showing up for the right people in the right way.
The Obsession with #1
It’s easy to get fixated. Everyone wants that top spot, but ranking first for the wrong keyword is like putting up a billboard in the desert. Impressive? Sure. Effective? Not really.
What Actually Matters
Showing up for the people you can help most.
Building trust the moment someone lands on your page.
Making it easy to take the next step (book, call, email).
Quality Over Quantity
Ten right-fit clients who find you through SEO and book sessions are worth far more than a hundred random visitors who bounce after three seconds. Success is about connection, not clicks.
Local Visibility Beats Global Competition
A therapist in Lake Forest doesn’t need to beat out every therapist in the country. You need to show up for people in your city, your zip code, your neighborhood. Local SEO helps you do that.
Conversion > Vanity Metrics
Impressions are nice. Rankings feel good. But if nobody’s booking calls, what’s the point? Conversion, the process of turning a curious browser into a client or customer, is the metric that actually matters.
If you’re ready to skip the vanity metrics and focus on what matters, let’s connect. I’d love to help you create an SEO strategy that feels doable and actually brings in your people.